Posted May 12, 2020
e write frequentlyabout thereturn on investmentcompanies can gain when they invest in their employees’ writing skills. It’s an important question: the relationship between writing and business outcomes is critical for employers, and spending money on skills’ development makes sense only if it helps organizations meet their goals more effectively and efficiently.
For example,...
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Posted Sept. 3, 2019
Unclear writing is the bane of any reader. That’s especially true for technical writing, whose subject matter can cause confusion, setbacks, and other difficulties for readers if the material is not conveyed clearly.
Imagine a technical report on which executives will base major decisions, but then those leaders walk away with the wrong understanding because the points weren’t clear....
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Posted Feb. 19, 2019
Far too many communications try to do far too much: cover too many subjects, go into too much depth, include too much information. It's usually an earnest and well-intentioned attempt to be comprehensive or thorough, but it ends up leaving the audience overwhelmed, confused, and uncertain. It's better to keep communications as sharply focused as possible. But how do you do that? Here are...
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Posted Nov. 26, 2018
If you struggle to produce effective writing, it may be because you're falling into some subtle language traps.
On the surface, language traps refer to words or phrases whose meaning isn't clear to readers and, worse, can potentially mislead them into thinking you mean something you don’t.
This is particularly true of jargon. For example, in one of our classes working with...
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Posted June 19, 2018
Ego is poisonous to good writing, as it erodes quality in numerous ways.
Sometimes, for example, writers try to make themselves sound important, funny, or clever at the expense of clarity and impact. Other times, business writers will prioritize their own goals over those of the business. People in technical industries, for instance, might see bylines in trade publications as an important part...
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