Posted in: scientific writing

Posted Feb. 13, 2024 Want an easy way to immediately, easily improve your standing in your field and professional community? Improve your writing output. If nothing else, fairly or unfairly, people judge you and your organization by your writing. “Sometimes I can see that the person has more to offer than the prose would suggest, and the disconnect leads me to judge, uncharitably, that he or she has not tried...
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Posted March 17, 2023 We know that good writing matters, as good writing pays dividends in terms of generating more sales, yielding happier customers, impressing the right people, creating a more informed and educated audience, and more. In turn, poor writing can cause disasters that range from lost sales to public relations nightmares. It’s a no-brainer to want to improve the quality of writing at your organization,...
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Posted January 28, 2020 “If you can’t measure it, you can’t improve it.” So said famed author and management consultant Peter Drucker. To this statement, we might add a corollary: what you measure, you improve. Tracking key performance indicators (KPIs) related to writing can help individual writers and organizations as a whole improve the overall quality of their written materials. Monitoring...
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Posted Feb. 19, 2019 Far too many communications try to do far too much: cover too many subjects, go into too much depth, include too much information. It's usually an earnest and well-intentioned attempt to be comprehensive or thorough, but it ends up leaving the audience overwhelmed, confused, and uncertain. It's better to keep communications as sharply focused as possible. But how do you do that? Here are...
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