Posted March 21, 2024
When writing suffers, so does business. At its core, bad writing and inefficient writing processes can actively damage a company's financial standing. Sometimes the impact is direct, as when unpersuasive, poorly crafted proposals or presentations fail to make sales. Sometimes the impact is indirect: unnecessarily labor, time-, and resource-intensive writing processes will result in waste...
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Posted Oct. 23, 2023
No professional writing program or initiative can succeed if the component parts are working at odds rather than in tandem. When the gears of a clock stop interacting seamlessly, the clock can no longer tell the correct time. When the leaders, managers, and work teams of an organization fall out of alignment, they can no longer reliably produce successful, effective documents.
What is alignment...
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Posted Oct. 16, 2023
A standardized writing process is the backbone of effective written communication within organizations. It not only ensures consistency but also enhances clarity, streamlines workflows, and elevates the quality of content. Better yet, it produces more reliable documents that can more predictably yield desired business results, like sales presentations and proposals that seal the deal; technical...
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Posted Oct. 9, 2023
Why do so many professional organizations treat writing as an afterthought?
These same organizations will devote endless time and resources to developing the processes, workflows, and standards needed to ensure their primary work output is the best it can be. And then writing is just something that happens however it happens.
Yet an organization’s written documents are key to persuading...
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Posted July 21, 2023
One of the biggest risks in seeking professional writing skills development is whether a given writing program will actually produce the desired results and then keep producing those results over time.
In other words, poorly designed or poorly matched writing courses and training services often just don’t stick. Before too long, your team will be back to bad old habits, losing their new...
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