Posted in: clear writing

Posted Feb. 19, 2019 Far too many communications try to do far too much: cover too many subjects, go into too much depth, include too much information. It's usually an earnest and well-intentioned attempt to be comprehensive or thorough, but it ends up leaving the audience overwhelmed, confused, and uncertain. It's better to keep communications as sharply focused as possible. But how do you do that? Here are...
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Last Christmas, I gave you my heart – or at least I would have if UPS had delivered it on time. Christmas 2013 was a debacle in thousands of American homes when Christmas morning arrived and it appeared Santa didn’t make it. In fact, it was UPS who didn’t make it. Not only did the postal carrier fail to deliver; they also experienced a failure to communicate . Failure to Deliver Delivery of packages...
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What do "effective" business writing skills mean? Brian Wasko, author of “5 Principles of Effective Business Writing,” says, “Our world is increasingly dependent on the clear and effective communication of information.” Therefore, it is becoming increasingly important to incorporate lean principles into your writing. Since being competitive in business is absolutely crucial to survival,...
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