Posted June 16, 2023
Does professional writing training or skills development actually work?
Yes! But there’s a major caveat to this answer: not all writing training options are equally effective. In fact, some aren’t effective at all.
First, let’s define what we’re talking about. When organizations want their teams to produce better quality, higher performing written documents, they’ll...
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Posted May 2, 2023
What do you do when you encounter problems that (possibly) track back to your team’s writing output?
At first, you might not realize there is a problem with your team’s writing, exactly. You just know that you’re spending too much time editing, you’re getting too many complaints or confused inquiries from readers, and you’re not achieving the desired results. You’re...
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Posted April 13, 2023
A common mistake in business is treating writing as though it's a separate, isolated task or function that can be pulled out from the rest of a person’s job duties.
Not so! Writing is inevitably going to be inseparably intertwined with the achievement of larger business goals. As we’ve written before:
“The documents your organization produces are your true deliverable....
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Posted March 17, 2023
We know that good writing matters, as good writing pays dividends in terms of generating more sales, yielding happier customers, impressing the right people, creating a more informed and educated audience, and more. In turn, poor writing can cause disasters that range from lost sales to public relations nightmares. It’s a no-brainer to want to improve the quality of writing at your organization,...
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Posted March 10, 2023
Whether it's standard operating procedures; emails to colleagues, vendors, or customers; sales presentations or proposals; or any other type of business document or content, writing isn't an add-on task for workers to try to get through before getting back to their "real" job. It is their real job. It's how they – and the organization that employs them – connect...
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