Posted in: writing workshops

Posted Oct. 16, 2023 A standardized writing process is the backbone of effective written communication within organizations. It not only ensures consistency but also enhances clarity, streamlines workflows, and elevates the quality of content. Better yet, it produces more reliable documents that can more predictably yield desired business results, like sales presentations and proposals that seal the deal; technical...
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Posted Oct. 9, 2023 Why do so many professional organizations treat writing as an afterthought? These same organizations will devote endless time and resources to developing the processes, workflows, and standards needed to ensure their primary work output is the best it can be. And then writing is just something that happens however it happens. Yet an organization’s written documents are key to persuading...
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Posted July 14, 2023 Today, business writers have a smorgasbord of writing tools to help them with their writing tasks, including many tools and services now powered by advanced AI and machine learning. Some commentators have even suggested these AI-powered writing services will soon make the need for human writers “obsolete.” But is it really possible for today’s online writing tools to replace...
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What’s the best format to improve writing skills? Professional trainers and educators can package their lessons in many different ways. For example, we've discussed the differences between seminars and workshops. Today we're going to add boot camps to the mix to illustrate how the three different formats compare and the types of benefits boot camp learning offers. By “boot camp” we do...
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Posted June 26, 2018 Every writer should have an idea of their readers in mind when they work. In sales and marketing, writers will even construct “buyer personas” that represent their target customers and can include incredibly detailed information, including socio-economic status, demographics like age and gender, typical hobbies and interests, buying preferences, and more. The writers then use this information...
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