What’s the best format to improve writing skills?
Professional trainers and educators can package their lessons in many different ways. For example, we've discussed the differences between seminars and workshops. Today we're going to add boot camps to the mix to illustrate how the three different formats compare and the types of benefits boot camp learning offers.
By “boot camp” we do...
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Posted Nov. 26, 2018
If you struggle to produce effective writing, it may be because you're falling into some subtle language traps.
On the surface, language traps refer to words or phrases whose meaning isn't clear to readers and, worse, can potentially mislead them into thinking you mean something you don’t.
This is particularly true of jargon. For example, in one of our classes working with...
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Posted June 26, 2018
Every writer should have an idea of their readers in mind when they work. In sales and marketing, writers will even construct “buyer personas” that represent their target customers and can include incredibly detailed information, including socio-economic status, demographics like age and gender, typical hobbies and interests, buying preferences, and more. The writers then use this information...
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Posted June 19, 2018
Ego is poisonous to good writing, as it erodes quality in numerous ways.
Sometimes, for example, writers try to make themselves sound important, funny, or clever at the expense of clarity and impact. Other times, business writers will prioritize their own goals over those of the business. People in technical industries, for instance, might see bylines in trade publications as an important part...
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Posted June 5, 2018
Most business writing projects are extremely important to do well and get right. Whether it’s a report for stakeholders, a scientific paper for a technical audience, or a proposal soliciting new business, significant dollars may be at stake. In some cases, the results generated by the written work could affect the future of the business, and how you give their writing feedback can transform...
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