Posted April 24, 2018
These days, businesses have more options than ever when it comes to employee training. That wealth of choices means organizations can find just the right training paradigm for their needs, but it can be frustratingly difficult to figure out which option is the right one. Even just choosing between the two mainstays of corporate training – workshops and seminars – can be confusing.
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Bad writing costs the U.S. as much as $396 billion annually, in part because “America is spending 6% of total wages on time wasted attempting to get meaning out of poorly written material,” writes Josh Bernoff for The Harvard Business Review.
At the top of the list of time-wasters are overly long content that takes too much time to read and even longer to understand. Yet, “overwriting” is one...
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Posted Feb. 6, 2018
Here’s a hard truth: even very smart people – those who are expert and accomplished in their respective fields – can struggle to write well.
That’s because writing deficiencies, particularly in business environments, are rarely about knowledgeability or talent. Rather, writing demands a set of specialized skills that most people never formally develop. According to Josh...
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What do you want to make happen with your writing?
Whether we’re talking about an email, sales materials, internal reports, training materials, or anything else, you must always ask yourself: what do you want the reader(s) to do after they’ve read the material?
All too often, writers fail to think about what they're trying to accomplish. Lack of clarity on this point increases the risk that your...
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Details, specifics, and granularity can take otherwise generic writing and instantly make it shine.
Let’s clarify what we mean by “specificity.” Purdue University’s Online Writing Lab provides the following examples of generic versus specific writing:
General termMore specific termVery specific termYoung studentsMiddle school studentsStudents 12 to 15Night timeAfter 7 PMBetween 7PM and 10PM...
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