Posted in: writing workshops

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Experts make complex tasks look easy, approaching them with a grace and style that is admirable, even enviable. So, what does it take to become an expert? When you practice something repeatedly, over time you activate areas of your brain that allow those actions to become automatic. This development occurs with athletes, video gamers — and writers. Your brain on writing The brain’s ability to develop...
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We often hear from our clients that staffers often struggle with their writing because they don't know the "basics." But the reality is that it's probably not the basics they don't understand; rather, it's that the organization hasn't standardized its writing process or provided staff with a clear roadmap in terms of the organization expects from its documents and how its writers are supposed...
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People usually don’t expect to do things perfectly the first time. That’s why we invest in lessons for everything from violin to dance to cake decorating to golf. And we know we have to practice, whether that means going to the batting cage three times a week or rehearsing a sales presentation over and over. Writing is no different. It is a skill that can be mastered with practice. If you struggle...
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It's fascinating, isn't it, that we so often rail against the decline of the English language; while many of us would certainly agree that the advent of texting and other language "shortcuts" has resulted in our inability to clearly relay our thoughts, this kind of lament has been going on for decades. In 1946, George Orwell (yes, he of Animal Farm fame) wrote the essay "Politics and the English...
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