Posted in: social media

In 2011, Netflix made one of the biggest marketing faux pas of all time: it attempted to split its DVD-by-mail service and DVD streaming service into two different companies, calling the streaming service Qwikster. The split was complicated, confusing and lacked clear communication . The split was supposed to make streaming DVDs easier and enable Netflix to focus more of its resources on obtaining streaming content...
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You may know the expression "it's like a car crash" to describe a fascinatingly bad situation. (You know you shouldn't stare, but you just can't look away.) In a somewhat grim and literal example, Toyota recently had a bad brush with a series of recalls and a blow to its reputation. The upside, however, is that this provides an excellent case study about how a communication failure in the workplace...
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