Posted in: effective writing

Posted April 20, 2023 Far too many organizations tolerate far too much inefficiency and ineffectiveness in their workplace writing processes. As a result, they struggle with writing workflows that take up too much time and labor. Worse, that writing then underperforms in achieving its intended goals. The good news is that these issues are completely solvable! Your organization and its writers don’t have to...
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So many people claim that they hate writing — even authors and professional writers. Why? What is it about putting pen to paper or finger to keyboard that suddenly makes cleaning out the refrigerator or talking to an irritating coworker seem so appealing? Everyone knows that starting is the hardest part, but does it really have to be that difficult? And why do so many of us feel this way about writing? It’s...
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Most of us are very adept at problem-solving--we solve problems every day, from small problems such as figuring out the best route to take to work to larger issues, such as dealing with difficult people. In fact, most of us are so good at solving problems that we may not even realize when we're actively involved in that problem-solving mode! If we are so good at solving problems, why are there so many of us...
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Too many writers (and non-writers) we've worked with over the years fail to use appropriate or effective topic sentences. As you may recall from seventh grade grammar, a topic sentence tells readers what to expect from a paragraph. While the topic sentence doesn't have to be the first sentence in a paragraph, many readers expect it to be and take that first sentence as their "cue" in terms of what the...
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