Posted in: written communication

Posted Oct. 30, 2018 Building a clear and effective business brand is critical in today's world. People are bombarded by a continuous stream of information that saps attention and crowds out any individual communication with ceaseless noise. The increase in advertising messaging exemplifies this idea. The New York Times reports that, in the 1980s, people were exposed to 2,000 ad messages a day. By 2007, it...
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Posted Nov. 27, 2017 Sometimes we use the written word to shield ourselves from uncomfortable conversations. The classic example is the “Dear John” letter, or a written message from a romantic partner ending a relationship, but these kinds of messages arise in business scenarios as well. For example, we may need to sever a professional relationship, criticize a subordinate’s performance, or otherwise...
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Good communication and leadership go hand in hand. Leaders with strong communication skills understand others better and gain trust and respect from their colleagues. Creativity and problem-solving flourish under a leader who possesses effective communication skills. On the other hand, the inability to communicate clearly can lead to false assumptions about expectations and to organizational chaos . Poor communication...
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