Posted in: technical writing

Posted April 13, 2023 A common mistake in business is treating writing as though it's a separate, isolated task or function that can be pulled out from the rest of a person’s job duties. Not so! Writing is inevitably going to be inseparably intertwined with the achievement of larger business goals. As we’ve written before: “The documents your organization produces are your true deliverable....
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Posted March 17, 2023 We know that good writing matters, as good writing pays dividends in terms of generating more sales, yielding happier customers, impressing the right people, creating a more informed and educated audience, and more. In turn, poor writing can cause disasters that range from lost sales to public relations nightmares. It’s a no-brainer to want to improve the quality of writing at your organization,...
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Posted March 10, 2023 Whether it's standard operating procedures; emails to colleagues, vendors, or customers; sales presentations or proposals; or any other type of business document or content, writing isn't an add-on task for workers to try to get through before getting back to their "real" job. It is their real job. It's how they – and the organization that employs them – connect...
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Most organizations produce copious amounts of content, including web content, press releases, instruction manuals and other technical materials, operating procedures, papers and reports, proposals and sales presentations, and more. That content is incredibly valuable, which makes it shocking that so much of it is treated as single-use and discarded and/or forgotten after its initial publication or distribution. It...
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