Posted in: purpose statement

Posted July 2, 2019 Purpose-driven writing is more powerful than that which has no clear objective. That said, there's more to purpose than most writers realize. It's not enough to throw out a superficial reason for writing the piece with no further consideration. We’ve discussed this principle before, in our article "Goal-driven writing: ensure that everything you write gets results." There,...
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Posted Jan. 17, 2019 Your readers won't necessarily care about your topic just because you do. Unfortunately, it's all too easy to spend hours crafting a report, presentation, or even just an email, only to have readers walk away saying, "...and?" Sometimes that "...and?" means they don't understand why they should care. Why did they just spend their valuable time reading your...
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