Posted in: business writing

Posted May 9, 2023 What do you do when the written materials produced by your team aren’t up to par? Every boss has a different approach to this situation, but most tend to default to one of two positions: Fix the writing themselves. Send it back for correction. The first option can be very tempting because it often seems faster and easier and the second isn’t necessarily guaranteed to produce...
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Posted March 17, 2023 We know that good writing matters, as good writing pays dividends in terms of generating more sales, yielding happier customers, impressing the right people, creating a more informed and educated audience, and more. In turn, poor writing can cause disasters that range from lost sales to public relations nightmares. It’s a no-brainer to want to improve the quality of writing at your organization,...
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Posted March 10, 2023 Whether it's standard operating procedures; emails to colleagues, vendors, or customers; sales presentations or proposals; or any other type of business document or content, writing isn't an add-on task for workers to try to get through before getting back to their "real" job. It is their real job. It's how they – and the organization that employs them – connect...
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popup-special Does Your Professional Writing Contain the 7 Cs of Effective Communication? Call me biased (after all, I run a writing blog), but I think communication is the best thing we have going for us as a species. Think about it: we couldn't have built the Coliseum or the Pyramids if we hadn't been able to communicate plans to a large number of people. Laws don't work, culture doesn't exist,...
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