Posted in: business communication

The writing you put out to your users and customers can profoundly affect their experience of your organization, with tangible impacts to metrics like revenue. Analysts at research and advisory firm Forrester even say that organizations can “predict the revenue associated with a brand’s customer experience improving.” But what role do writing and communications play in this equation? A big one....
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Poor communication in business is so common that it’s become a comic staple. Workplace sitcoms involve bumbling managers who hit “Reply All” on vague or inappropriate memos. We joke about software that’s so obtuse it’s nearly impossible to navigate and user documentation that’s laughably inadequate. It’s hilarious — when it’s make-believe. But shoddy communication...
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