Critical Questions to Ask When Writing
Critical thinking about a writing project is essential to a good end-product. As we've written before, critical thinking transforms information into ideas and solutions. But to be succes...
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White Papers
The Most Common Grammatical Errors – and Why They’re Not All Errors
Are there specific grammatical errors that plague writers more often than others?That’s a question a pair of researchers wanted to answer, so they evaluated the writing in over 100 arti...
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How Critical Thinking in Writing Works: Understanding its Role in the Writing Process
When writers fail to think critically about their writing projects, documents can easily fall flat as tepid and unpersuasive, generating little to no impact on the reader. Worse, ineffec...
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10 Quick Tips to Improve your Writing
Plan!Many writers don’t take much time to plan; in fact, many simply begin writing, believing that their first draft will become their final draft with just a little “cleaning up”...
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How to align your branding across all your communications.
Posted Nov. 28, 2018 Communication skills are vital to effective company branding. We discussed this idea in our white paper, "Beef up your communication skills to strengthen your busines...
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Beef up your communication skills to strengthen your business brand
Posted Oct. 30, 2018 Building a clear and effective business brand is critical in today's world. People are bombarded by a continuous stream of information that saps attention and crowds ou...
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The Documents Your Organization Produces are Your True Deliverable. Here’s What Makes Them So Important
Posted July 10, 2018In our day to day work, we can forget that customers and clients don’t necessarily see what we do. In other words, they can’t come and sit with you while you work.Th...
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The fundamentals of excellent science writing
Posted June 18, 2018.Science writing is getting worse, according to science. In 2017, Swedish researchers reviewed over 700,000 English-language biomedical abstracts published between 1881 and...
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Creating a Better Feedback and Editing Process
Believe it or not, bad writing is costing your organization big time. A former Senior VP at Forrester Research and best-selling author, Josh Bernoff, studied the cost impacts of bad business writin...
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Applying the Fogg Behavioral Model to your writing to ensure readers do what you want.
Posted May 30, 2018.In the business world, writing has a job to do. You don’t write just for the pleasure of it. You write to bring about change in the reader.What that “something&rdquo...
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The master list of organizational strategies: how to structure your written works for maximum impact
Believe it or not, bad writing is costing your organization big time. A former Senior VP at Forrester Research and best-selling author, Josh Bernoff, studied the cost impacts of poor writing skills...
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How to Write a Standard Operation Procedure
Standard Operating Procedures (SOPs) can be more powerful than most organizations realize.When developed and deployed correctly, SOPs can drive greater employee productivity, improve organizational...
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The Consequences of Poor Writing
We know a couple who were in the market for a new vacuum cleaner. They went to the store, checked out various models, and found one that seemed, at first glance, to have the right features and a fa...
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Six Questions your Company Should be Asking
It is no secret to anyone in business that writing, and writing well, is critical, whether that writing is in the form of emails, whitepapers, proposals, or reports.What may be less obvious is that...
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Critical Thinking: The Parent of Good Writing
Technical and Scientific Writing and Critical Thinking SkillsInstantly Boost Critical Thinking in Writing with These 7 QuestionsWhat is critical thinking?Critical thinking is the process of identif...
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4 ways bad writing erodes productivity and costs U.S. companies billions
Believe it or not, bad writing is costing your organization big time. A former Senior VP at Forrester Research and best-selling author, Josh Bernoff, studied the cost impacts of bad business writin...
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How to Write More Effectively
Most people, when asked what makes writing effective, will answer “clarity” or “flow.” And that’s true, of course, but when asked how “clarity” and “...
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Readability: Easing the way for your readers
Hoping to land your company a big contract, you have your team create a proposal for a prospective client. The proposal has all the information necessary to make your case, and the facts are persua...
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The ROI of Effective Writing
Do you know what this means: “With this being a small scale preliminary study on the methods to apply on a large scale project, I would rather participate on the latter, if your current stati...
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Communication Shipwrecks: Lessons Learned from Communication Failures in the Workplace (Part 2)
How Communication Failures Cost You and Hurt Your ROI7 Examples of Poor Communication with Awful (and Tragic) Results, and How to Do BetterIn the world of business, government, and academia, miscom...
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Communication Shipwrecks: Lessons Learned from Communication Failures in the Workplace (Part 1)
How Communication Failures Cost You and Hurt Your ROI This white paper discusses examples of bad business writing and other scenarios we’re calling “communication shipwrecks” in t...
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